Sampled from 6 of Intuit Credit Karma's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6CDC1C bg
#5FC118
#044C04 accent
#111111 text
Confidently navigate your finances & make progress with Intuit Credit Karma. SEE YOUR UP-TO-DATE FINANCIAL SUMMARY -Know exactly where your money is going -Get alerts when your credit scores change EASILY COMPARE YOUR OFFERS -See personalized credit card recommendations and loan offers -Compare real insurance options -Apply with more confidence† CONNECT YOUR ACCOUNTS & SAVE MONEY -Track your monthly spending -Automatically categorize your transactions -Build credit history with bills you already pay with Credit Spark™ -Get more value out of the cards in your wallet with Cards Optimizer BANK ONLINE -Open Credit Karma Money Spend and Save accounts*** in the app -You could get access to your paycheck up to two days earlier when you set up direct deposit¹ SIMPLIFY YOUR TAXES -Make progress on your taxes in bite-sized pieces throughout the year -Upload a photo of your W-2 to prefil…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Intuit Credit Karma's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Intuit Credit Karma runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #6CDC1C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #044C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.