Sampled from 6 of Amex Nederland's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#046CCC bg
#2780D3
#C4B46C accent
#FFFFFF text
Met de officiële American Express® Mobile App voor iOS heeft u overal toegang tot uw account. Betaal uw rekening en profiteer van functionaliteiten die alleen beschikbaar zijn in de Amex Nederland App. Log veilig in met dezelfde loginnaam en hetzelfde wachtwoord dat u online gebruikt. BLIJF OP DE HOOGTE VAN UW UITGAVEN • Controleer uw saldo, lopende transacties en bekijk eerdere afschriften. • Bekijk uw betaaloverzicht, betaal uw rekening. • Activeer uw kaart voor Apple Pay en betaal sneller in winkels, in apps en online. • Maak bezwaar als u een bedrag niet herkent en wij lossen het zo snel mogelijk met u op. VEILIG ACCOUNTBEHEER • Verbeterde ervaring bij het activeren van nieuwe kaarten en de instelling van uw account. • Bekijk, wijzig of ontgrendel de pincode van uw kaart. • Blokkeer en deblokkeer uw kaart direct en op elk moment. • Krijg persoonlijke ondersteuning in real-time …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Amex Nederland's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex Nederland runs a dark set with one background colour (#046CCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4B46C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.