Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of My Telstra's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C2C64 bg
#3B4979
#0C54FC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Tracking your order? Making a payment? Getting help? It’s quicker in the app. Get in touch • Just send us a message and you’ll be notified when we reply. Manage your account • Update personal details, track payments, manage your services and more. Recharge your service • Track your usage, turn on auto recharge, and get in control of your plan. Check your internet speed • Monitor outages, restart your modem and check your internet speed. Telstra Plus • Access exclusive offers and get rewarded just by making your payments on time. Shop the latest • From devices to accessories, shop the latest tech at your fingertips. Troubleshooting that actually works • With 98% of queries resolved in-app, you’re just a few taps away from getting on with your day.
App details
What you can learn from My Telstra
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are My Telstra's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Telstra runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C2C64) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C54FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.