Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Dallas Cowboys's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04244C bg
#274265
#3C5C8C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the official mobile app of the Dallas Cowboys. Make your phone a unique part of your game-day experience, with access to the latest breaking news, real-time stats, videos on demand and so much more. Now you can stay in-the-know at any time, anywhere. Features include: - News: Real-time breaking news from the Cowboys, previews of upcoming matchups, post-game blogs. - In-stadium: Enjoy in-seat ordering, custom content and engagement opportunities, and more. - Video: Live and video-on-demand clips of the Cowboys’ press conferences, coach and player interviews. - Photos: Galleries of game action, practice, and community events. - Audio: Podcasts of exclusive Cowboys content. - Stats: Real-time statistics and scores from the official NFL stats engine, head-to-head stats of the matchup, player stats, drive-by-drive stats, box score, out-of-town scores around the league. - Standing…
App details
What you can learn from Dallas Cowboys
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Dallas Cowboys's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dallas Cowboys runs a dark set with one background colour (#04244C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C5C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.