Sampled from 6 of First Citizens Mobile Banking's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74BC94 accent
#111111 text
First Citizens Digital Banking gives you a powerful, comprehensive set of mobile banking tools that work across all your devices – mobile phone, tablet, and computer. Log in from your Apple device quickly and securely using Face ID, Touch ID or a 4-digit passcode. First Citizens Digital Banking helps consumer and business customers: • View your accounts and transaction history • Deposit checks from your mobile device • Pay bills and make transfers between your First Citizens accounts • Manage your credit cards easily and quickly – lock and unlock a card, activate a new card, report upcoming travel, report a lost or stolen card and more • Receive account and security alerts via text or email • Securely access your checking, savings and credit card statements at any time • View tax documents Consumer customers can also: • View your complete financial picture by linking all your accounts…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are First Citizens Mobile Banking's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: First Citizens Mobile Banking runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74BC94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.