Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Turo — Better car rental's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C3CFC bg
#7257FC
#34546C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Turo is a better car rental app for travelers who want to rent a car without the rental counter. Skip the lines, and the "or similar" excuses of traditional rental companies. Turo is reinventing rental as the world’s largest car sharing marketplace, where you can book the exact car you want from a community of local hosts across the US, UK, Canada, Australia, and France. Rent a car. Not a rental car. Whether it’s a rugged 4x4 for a weekend escape, a sleek EV for a city sprint, or a spacious van for the whole family, Turo adapts to your purpose and your preference. With over 16,000 cities covered, the keys to independence are always within reach. Why Turo? • Selection: From luxury car rental to everyday drivers, find a vehicle that fits your vibe and budget. • Confidence: What you see is what you drive. Book the exact make and model. No bait-and-switch. • Convenience: Skip the rental…
App details
What you can learn from Turo — Better car rental
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Turo — Better car rental's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Turo — Better car rental runs a dark set with one background colour (#5C3CFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #34546C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.