Sampled from 6 of Polar Beat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D40424 accent
#111111 text
Förvandla din mobil till en aktivitetsmätare med Polar Beat, den ultimata gratisappen för träning, löpning och gym. Träna med röstvägledning i realtid, använd GPS för att registrera träningsrutt och distans, dela dina prestationer med vännerna. PLANERA, TRÄNA, ANALYSERA, DELA. Allt på ett ställe. FUNKTIONER » Logga in och få tillgång till fler än hundra sportprofiler » Skapa en heltäckande träningslogg med de olika sportprofilerna » Registrera din träningsrutt med GPS » Få röstvägledning under träningen » Se dina personbästa » Sätt upp träningsmål och uppnå dina mål » Mät distans, tempo och träningsrutt » Anslut till Apple Health » Dela din träning på Facebook och Twitter » Anslut till Apple Watch PREMIUMFUNKTIONER Lås upp hela Polar Beat-upplevelsen med en Polar pulssensor. [+] Se din puls med en Polar pulssensor och träna med rätt intensitet för bästa resultat [+] Se hur många kal…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Polar Beat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Polar Beat runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D40424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.