Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Sephora - Make-up, Beauty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4946C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Do your shopping on the Sephora app: have access to over 16,000 makeup, fragrance, beauty brands and much more! Benefit from numerous exclusive promotions, make-up and skincare tutorials on the app. You'll be able to book an appointment with an expert in one of our stores and share your experience with the Sephora beauty community! This is your chance to take advantage of the various features now available on the Sephora app. *SHOP FOR YOUR BEAUTY PRODUCTS - Access all our products and accessories. Some of our products are even available in preview on the app. - Discover our wide range of products: perfume, cream, day cream, tonic lotion, nourishing oil, hair mask, matifying care, mascara, eyeshadow palettes, foundation, lipstick, lip gloss... - Find your favorite cosmetic brands, fragrances and beauty tools like Huda Beauty, Too Faced, Benefit Cosmetics, Urban Decay, Fenty Beauty…
App details
What you can learn from Sephora - Make-up, Beauty
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Sephora - Make-up, Beauty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sephora - Make-up, Beauty runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D4946C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.