Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Todoist: To Do List & Calendar's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECE4 bg
#DDCFC8
#DC4C3C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
You have enough on your plate without fighting your productivity tools. Todoist is the task manager that bridges personal and professional productivity, without the complexity tax. Join 50+ million people and teams who trust Todoist as their second brain to organize work, life, and everything in between. → Turn chaos into clarity. Clarity doesn’t come from bloated software with a bunch of bells and whistles; it comes from getting everything out of your head and into a tool that’s easy to set up and easy to use. Todoist helps you organize what matters so you can focus on doing, not configuring. → Capture naturally. Your brain is for having ideas, not holding them. › Ramble to record: Don’t type, talk! Describe your task in natural language, and watch Todoist instantly structure it in the right projects with the right due dates. › Quick Add: The fastest way to add a new task, complete…
App details
What you can learn from Todoist: To Do List & Calendar
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Todoist: To Do List & Calendar's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Todoist: To Do List & Calendar runs a light set with one background colour (#FCECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC4C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.