Sampled from 6 of Zalando Mode & Fashion online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C5C54 bg
#72726B
#BC8C74 accent
#FFFFFF text
Die Zalando App ist mit mehr als 6000 Marken deine erste Adresse für hochwertige Fashion- und Lifestyle-Brands. Hol dir Inspo für Outfits sowie Beauty- und Pflegeprodukte und genieße ein reibungsloses, stressfreies Shopping-Erlebnis – direkt auf deinem Handy. LASS DICH INSPIRIEREN • Folge deinen Lieblingscreators für Outfit- und Styling-Inspo • Lieblingsbrands folgen und neue Releases sowie exklusive Kollektionen zuerst shoppen • Erstelle und folge Boards mit Outfits, Videos und Produkten, die dich inspirieren – oder werde selbst zur Inspiration • Entdecke mit Trend Spotter, was in Europa gerade angesagt ist – und was man in Berlin, Paris und Mailand trägt • Live-Videos ansehen, Profi-Tipps holen, Produkt-How-tos entdecken und deine Favoriten direkt shoppen • Entdecke unsere Storys und hol dir deinen Style- und Culture-Guide – mit Formaten wie „Was zieh ich an?“ und den neuesten Infos …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Zalando Mode & Fashion online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zalando Mode & Fashion online runs a dark set where the background shifts from screenshot to screenshot (first shot #5C5C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC8C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.