Sampled from 6 of SAS – Scandinavian Airlines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4C4C4 bg
#ACACAC
#040C4C accent
#111111 text
We are Scandinavia! Check in from the comfort of your home and get your boarding pass right on your phone — available even when you’re offline. --- Journeys that matter with Scandinavian Airlines The SAS App is your indispensable travel companion — helping you book, manage, and enjoy your trip from start to finish. --- APP FEATURES Plan and manage your trip • Book flights to destinations worldwide • View and manage your bookings anytime • Make changes easily and receive real-time flight updates • Access all your trip details in one place • Track your checked-in baggage • Add extras to enhance your journey – from inflight meals and extra bags to lounge access and travel class upgrades --- Easy check-in • Check in from 22 hours before departure • Get your digital boarding pass instantly and add it to Apple Wallet • Choose your preferred seat • Save your passport details for fas…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are SAS – Scandinavian Airlines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SAS – Scandinavian Airlines runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #C4C4C4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #040C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.