Sampled from 3 of Medeo Virtual Healthcare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#041C64 accent
#111111 text
When you and your doctor both use Medeo, you can exchange secure messages, book appointments online, and have video visits using your phone, tablet, or computer, from anywhere you have an internet connection. Instead of connecting you to *a* clinic, Medeo connects you to *your* clinic. When you and your healthcare provider are both registered, Medeo creates a direct line of communication between you and the professionals you trust. Better relationships, more personal care. FEATURES (available when offered by your healthcare provider): Video Visits. When you can’t get to the clinic, enjoy virtual appointments from anywhere over secure video (high-speed internet required), with messaging and file sharing capabilities. Less travel, more convenience. Patient Messaging. An easy way for your doctor to share test results, renew prescriptions, check on symptoms, or just pass on information…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Medeo Virtual Healthcare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Medeo Virtual Healthcare runs a light set where the background shifts from screenshot to screenshot (first shot #FCF4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #041C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.