Sampled from 6 of My Virgin Media Account's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC0404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Download the My Virgin Media app to make managing your Virgin Media broadband, TV, home phone accounts smoother and easier. In a few simple taps, you can control your account from the palm of your hand. You’ll be able to: • Check your broadband, TV, home phone details • View your latest bill, billing history and download them as PDFs • Manage your Direct Debit details and make a payment • Check for faults affecting services in your area, and run tests on the Virgin Media kit in your home • Check order and appointment details easily • Find your account number and area reference quickly • Explore our latest offers Need a helping hand? Broadband, TV, home phone customers can also tap to see relevant topics and conversations on the Virgin Media Communities.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are My Virgin Media Account's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Virgin Media Account runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.