Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Birdly - BirdLife Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4E4 bg
#CFD6C8
#5C3C2C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Discover and identify Australia’s Birds with the country’s leading bird research and conservation NGO covering 938 species! BirdLife Australia’s Birdly app is a game changer for Australian bird identification for beginners and experts alike. The Birdly app is not just a bird book on your phone, it is Australia’s first bird identification guide specifically designed and built as an app only. It is making the most of cutting-edge AI technology for bird image (700+ species) and sound recognition (60+ species) as well as 200 videos and 200 images in 3D. Free Basic Version Birdly is the only bird app that provides text and plates for all 747 species occurring regularly in Australia for free. This includes colour plates that have been developed specifically for the app and have been richly annotated to make identification easier. They are underpinned by a search functionality including s…
App details
What you can learn from Birdly - BirdLife Australia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Birdly - BirdLife Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Birdly - BirdLife Australia runs a light set where the background shifts from screenshot to screenshot (first shot #ECF4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C3C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.