Screenshot style breakdown
Sampled from 6 of ICOCAアプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#5C8CCC accent
#111111 text
Screenshots
Icon palette
About this app
全国の鉄道やバスの乗車、お買い物の支払いがApple Payでできる「ICOCA」のアプリです。 発行時に「TOICAモデル」を選択することで、JR東海エリアの定期券も購入可能となりました！ J-WESTカードをお持ちなら、券面印字の12桁のWESTER IDでログインすることですぐにご利用いただけて(※1)、チャージでも定期券購入でもざくざくポイントがたまっておトクです(※4)。 ＼Apple PayのICOCAならこんなにベンリ！／ ①カードタイプのICOCA・TOICAをiPhoneに取り込みできるから、家に忘れる心配なし(※2)。 ②好きな場所で定期券購入ができるから、駅で並ぶ必要なし(※3)。 ③どこでもチャージできるから、残高が少なくても安心。 ④たまったWESTERポイントは、チャージして1ポイント１円としてつかえる。 ⑤J-WESTカードなら、WESTERポイント(基本)が最大1.5％たまる(※4)。 ⑥乗車もお買い物も、ロックしたままのiPhoneをタッチするだけ(※5)。 ⑦無料で発行でき、端末故障・紛失時の再発行も無料。 ⑧お困りの際は、モバイルICOCAサポートセンターによるチャットや電話でのサポー…
App details
What you can learn from ICOCAアプリ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are ICOCAアプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ICOCAアプリ runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECF4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C8CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.