Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of British Gas's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047CD4 bg
#278EDA
#245474 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Our app has a fresh new look and a better experience. Take charge of your energy and HomeCare with a range of helpful features - so you can manage your account anytime, anywhere. What can you do in our app? • Keep track of your energy usage – to do this you’ll need a smart meter that sends us half-hourly readings • Stay up to date with your latest account balance • Pay your bill in just a few taps • View your statements and payment history • Set up or amend your Direct Debit • Check and change your tariff • Submit your meter readings and see your meter read history • Manage multiple energy accounts • Manage your energy if you’re a prepayment customer • Choose between light and dark mode • Fingerprint and face unlock • See your savings from PeakSave events • Let us know if you’re moving home • Book a smart meter appointment • Manage your HomeCare account • Exclusive…
App details
What you can learn from British Gas
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are British Gas's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: British Gas runs a dark set with one background colour (#047CD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #245474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.