Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of TruthIn Smart Product Scanner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C44BC accent
#111111 text
Screenshots
Icon palette
About this app
TruthIn is more than just a Scanner & Nutrition Tracker. It is a Smart Shopping Companion that helps you make smarter everyday food and personal care choices with simple, trusted insights. Whether you want to just eat healthier, manage sugar intake, support fitness goals, avoid allergens, use safer beauty products, or shop more consciously for your family, TruthIn helps you understand products beyond marketing claims with clarity and confidence. Why TruthIn? • Trusted by 1.4M+ conscious consumers • 5+ million scans/searches performed • Built on Transparency, Science, and Trust Key Features: Smart Label Understanding: TruthIn simplifies complex product labels into practical insights that help you shop confidently. Instant Health Ratings: Get quick ratings that help you make informed food and personal care choices. Ingredient Deep Dives: Understand food and personal care ingredients wit…
App details
What you can learn from TruthIn Smart Product Scanner
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are TruthIn Smart Product Scanner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TruthIn Smart Product Scanner runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C44BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.