Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ash - AI for Mental Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCC4BC bg
#B3ACA5
#548454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Ash is an AI built from the ground up for mental health and emotional support. Whether you need support for stress, anxiety, relationships, family problems or a bad day, Ash can help right now with a private, zero judgment space to speak freely. Ash is built for long-term growth, learning from your patterns and building a program to help you reach the goals you want. Each week, get personalized insights to help you understand yourself more deeply and move forward with clarity. How is Ash built? Most AI tools were built using data from the internet. Ash is a specialist AI in human psychology trained on a large-scale data set of proprietary expert data, and is designed and guided by an expert team of the world’s top mental health leaders. Use Ash AI for motivation, accountability, support, reflection, encouragement, pattern-breaking, or a catalyst for change. What outcomes have you see…
App details
What you can learn from Ash - AI for Mental Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Ash - AI for Mental Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ash - AI for Mental Health runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CCC4BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #548454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.