Screenshot style breakdown
Sampled from 4 of Alice Pizza: la tua nuova app's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#84141C accent
#111111 text
Screenshots
Icon palette
About this app
La tua porzione di felicità è pronta. Ordina la tua pizza romana al taglio preferita con l’app ufficiale di Alice Pizza: più gusti, più comodità, più vantaggi. Da oggi la pizza di Alice ti segue ovunque, anche in app. Con l’app puoi: • Ordinare per consegna a domicilio o ritiro in negozio • Scegliere tra tanti gusti diversi • Trovare il punto vendita più vicino • Pagare direttamente in app • Tracciare il tuo ordine in tempo reale • Accumulare punti fedeltà • Accedere a vantaggi esclusive solo in app Alice Pizza è la tua scelta se vuoi mangiare bene, senza complicazioni. Dalla pausa pranzo alla serata con gli amici, hai sempre a portata di mano la pizza che ami, fatta come piace a te. Scarica l’app gratuita, registrati e inizia a ordinare. Alice Pizza – la tua porzione di felicità.
App details
What you can learn from Alice Pizza: la tua nuova app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Alice Pizza: la tua nuova app's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Alice Pizza: la tua nuova app runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84141C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.