Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Tortilla: Burrito Society's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#E40414 accent
#111111 text
- #13 : PROVE YOURE A STUDENT | JOIN THE BURRITO SOCIETY TO START COLLECTING STAMPS
- #2BE THE FIRST TO KNOW ABOUT OUR LIMITED EDITION SPECIALS
- #3Romaine Lettuce (®) CUSTOMISE YOUR FAVOURITE FLAVOURS IN A FEW TAPS
- #4ORDER AHEAD TO HAVE YOUR BURRITO READY AND WAITING IN-RESTAURANT
- #5EXPLORE RESTAURANTS NEAR YOU FOR EAT-IN OR TAKEAWAY
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 10.8 words on average (longest 15), mostly ALL CAPS, 60% speak to "you".
Screenshots
Icon palette
About this app
Fortune favours the flavourful! Download the Tortilla app to join our Burrito Society and banish bland meals forever. Earn stamps on your orders to get extra rewards and beat the queue when you order ahead, we can't wait to see you in store!
App details
What you can learn from Tortilla: Burrito Society
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Tortilla: Burrito Society's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tortilla: Burrito Society runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E40414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.