Sampled from 4 of Circuit Go's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C3494 accent
#111111 text
Reading the caption text from the screenshots in your browser…
We’re on a mission to make laundry less of a chore. So with our free Circuit Go app, you can quickly check availability, book a machine and start washing. Instant, reliable payments, straight through the app Simple to book – schedule your laundry in advance Skip the queues – check machine availability in your laundry Save some cash – in-app coupons add up to great savings All on your phone – get notified when your cycle’s complete Ready to wash? Visit nearest Circuit launderette, load your laundry, choose your machine and programme, and GO. Please note: Circuit Go relies on your phone having an internet connection. As long as you're online in the laundry room, you can activate our machines and see how long’s left on your cycle. Your Circuit Go app account works separately to the terminal you might see on the wall in your launderette. Rather just tap and go? Pay contactles…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Circuit Go's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Circuit Go runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C3494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.