Sampled from 6 of Mymory: Journal Companion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#BCDC6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Write like you're texting and get a beautiful journal. That's Mymory, your self-care journaling app! Record your day with a gentle tree. End it on a warm note with Birdy. Start journaling your feelings in a forest of your own, today. "A few words like I'm talking, and my journal writes itself" "Life-changing app... the world feels different since I met my tree" THE TREE WRITES YOUR JOURNAL — AND WRITES BACK No pressure. No blank page. Just tell the tree what's on your mind, like texting a friend. The tree turns your words into a clean, lovely journal entry, and leaves you a warm reply. Oh, and send a photo along. The tree will add a caption that just fits. BIRDY, A LITTLE BIRD THAT CONNECTS HEARTS Need a little empathy today? Send off Birdy, the little bird perched beside your tree. Birdy discreetly sums up your story, carries it to another forest, and brings back a reply. From any…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Mymory: Journal Companion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mymory: Journal Companion runs a light set with one background colour (#F4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BCDC6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.