Sampled from 6 of TELUS Health One's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4C2C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
• TELUS Health One makes care more accessible, bringing together mental, physical and financial wellbeing and allowing you to receive the support you need when, where, and how you prefer. • Available on this app, TELUS Health EAP gives you access to 24/7 support for mental health care and for other areas of your personal and professional life, including legal and financial assistance, child and elder care, career services, nutrition services, and more. • Access a large and diverse network of counsellors for mental health appointments virtually, by phone, and in person. • Leverage a searchable online library of wellbeing content and clinically verified resources. • Exclusively with TELUS Total Mental Health, receive care plans that suit your unique needs, choose your counsellor and get additional guidance from care navigators.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are TELUS Health One's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TELUS Health One runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C2C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.