Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Australian Taxation Office's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#04444C accent
#111111 text
- #1Take control of your tax and super
- #2Securely access a personalised experience
- #3Follow your tax return from start to finish
- #5View your employment income
- #6Record expenses and upload to your tax return
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 6.4 words on average (longest 8), 80% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
The ATO app allows you to manage your tax and super affairs on the go – making tax simple & easy. For a personalised tax and super experience, you will need: - a myGov account linked to the ATO - to register your device by providing and verifying an Australian mobile number and an email address. With the ATO app, you can: - follow your 2025-26 tax return from start to finish, including checking prefill information, tracking the progress of your return and its outcome - view in real-time when lodgments and payments are due, and seamlessly action them via our online services - set up quick login using your device’s security features like face and fingerprint recognition - view messages in real-time when important changes are made to your ATO record and to verify certain actions before they are submitted - lock your ATO record if you see fraudulent activity, to keep it safe - verify if …
App details
What you can learn from Australian Taxation Office
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Australian Taxation Office's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Australian Taxation Office runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04444C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.