Sampled from 3 of U Hotels & Resorts's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#840454 accent
#111111 text
- U Hotels & Resorts is a luxury & boutique hotels and resorts in Asia. The brand's target is the experienced traveler with a curious mind, a sophisticated, self-reliant individual who eager to enjoy, share and get involved. Guests travelling in Southeast Asia will experience the warm and welcoming hospitality at our hotels and resorts. U Hotels & Resorts offer luxury accommodations; blending local heritage and design accents with modern amenities, services and facilities. We encourage guests to immerse themselves and experience local culture and heritage at their own pace; creating a memorable and unique vacation experience with the world’s luxurious hotels. All U Hotels & Resorts in the u hotels group offer unique services and luxurious facilities including: Breakfast “whenever wherever” no matter what time you start your day, we serve you anywhere whether in your room or at the rest…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are U Hotels & Resorts's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: U Hotels & Resorts runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #840454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.