Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Health Insurance Portal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8C8C8C bg
#9C9C9C
#E484B4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Manage your healthcare benefits from anywhere with the Health Insurance Portal App. Sign in to your current account or create a new account to easily and securely access the information you need. • ID Card: View, share and save ID card. • Provider: View current PCP, Search for PCP, Select a new PCP, and Search for specialist care. • Benefits/Coverage: View benefit overview: health plan summary. • Account settings: password, personal information, and communication preferences. • Help: contact member support, view FAQs, and email for technical support. Disclaimer: This app is currently available only for members of select health plans. Currently, it supports the following plans: • Arkansas Total Care Health Plan • Arizona Complete Health Plan • Delaware First Health Plan • Florida Sunshine Health Plan • Georgia Peach State Health Plan • Illinois Meridian Health Plan • Illinois YouthCare…
App details
What you can learn from Health Insurance Portal
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Health Insurance Portal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Health Insurance Portal runs a dark set with one background colour (#8C8C8C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E484B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.