Sampled from 4 of くまモン!Pay's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2494E4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
おでかけやお買いものでポイントがたまる! 主要金融機関の口座などからいつでもチャージ可能な、 熊本県独自の決済サービスです。 【主な機能】 ・QR決済 くまモン!Pay QR決済加盟店の二次元コードを 読み取って決済! ・Visa/iDタッチ決済 世界中のお店や公共交通機関でも利用OK! ・デジタル商品券 地域限定のおトクなデジタル商品券を購入可能! ・銀行口座からチャージ ・Apple Payでチャージ ・残高や利用履歴もアプリで確認 ・使うたびにポイントがたまる! 詳細は、公式ホームページで。 https://www.kummn-pay.jp/
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are くまモン!Pay's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: くまモン!Pay runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2494E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.