Sampled from 6 of MUJI KR's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#84041C bg
#95273B
#CC8494 accent
#FFFFFF text
기분 좋은 생활을 제안하는 무인양품(MUJI) 공식 온라인 쇼핑몰. 가구,가정용품,문구부터 남녀의류, 아동복, 이너웨어까지 □ 필수적 접근 권한 필수적 접근 권한이 없습니다. □ 선택적 접근 권한 알림 : 이벤트, 안내 및 혜택 정보 알림 카메라 : 바코드 스캔, 포토리뷰 및 문의 사진 촬영 위치 정보 : 위치 기반 매장 찾기 및 재고 확인 ※ 선택적 접근 권한은 동의하지 않아도 해당 기능을 제외한 서비스 이용이 가능합니다.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are MUJI KR's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MUJI KR runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #84041C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC8494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.