Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of NHKプラス（NHK ONE対応）'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCE434 bg
#DDC82D
#1C4C9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
NHKの公式番組配信サービス「NHKプラス」では、朝ドラや大河など総合テレビ・Eテレの番組が同時・見逃し配信で見放題なだけでなく、新たにニュース記事も読めるようになりました。 ニュース、朝ドラ、大河ドラマ、教育番組、アニメ、ドキュメンタリー、スポーツなど、NHKの番組をスマホ・タブレットやテレビ向けアプリでもお楽しみください！ 【NHKプラスについて】 ・すでに受信契約がある場合は、別途のご契約やご負担なく、すぐにご利用いただけます。 ・放送と同時に視聴できる「同時配信」と、放送後1週間以内に視聴できる「見逃し配信」でお楽しみいただけます。 ・関連する番組をまとめたプレイリストの表示や、強化された検索機能により、見たい番組や知りたい情報に簡単にアクセスできます。 ・お気に入りの番組やプレイリストは、「マイリスト」機能で登録でき、あとからすぐに視聴できます。 ・「ニュース」のメニューでは、全国や地域の最新ニュースをいつでもチェック可能。 ・テレビ向けアプリでは、子ども向けのアニメや教育番組が探しやすい「キッ…
App details
What you can learn from NHKプラス（NHK ONE対応）
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are NHKプラス（NHK ONE対応）'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NHKプラス（NHK ONE対応） runs a light set where the background shifts from screenshot to screenshot (first shot #FCE434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C4C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.