Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of MIXIT: Магазин косметики's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#4C5C14 accent
#111111 text
Screenshots
Icon palette
About this app
Теперь MIXIT всегда под рукой. Выбирайте косметику для ухода за лицом, телом и волосами, оформляйте заказы и пользуйтесь преимуществами программы лояльности MIXIT Beauty Club в одном приложении. MIXIT – российский бренд косметики с широким ассортиментом средств для ежедневного ухода и макияжа. В приложении собран полный каталог продукции бренда: средства для лица, тела, волос, декоративная косметика и подарочные наборы. В приложении MIXIT вы можете: • Выбирать товары по категориям и линейкам бренда; • Оформлять заказы с онлайн-оплатой; • Выбирать удобный способ доставки; • Отслеживать историю покупок в личном кабинете; • Проверять баланс бонусов в программе лояльности MIXIT Beauty Club; • Узнавать о новинках и специальных предложениях. В каталоге представлены: • Уход за лицом; • Уход за телом; • Уход за волосами; • Декоративная косметика; • Подарочные наборы. Личный кабинет Следите …
App details
What you can learn from MIXIT: Магазин косметики
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are MIXIT: Магазин косметики's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MIXIT: Магазин косметики runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C5C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.