Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Hims & Hers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#445C7C bg
#5E728E
#642C24 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Hims & Hers offers care designed for your schedule and your life with a 100% online process. Get access to best-in-class treatments and support for weight loss, sexual health, and skin care. Weight loss: Experience prescription weight loss treatment that puts you first. A weight loss plan through Hims&Hers is personalized to fit your health history, and goals to help you lose weight and feel like yourself. We’ll connect you with a licensed medical provider to determine your eligibility for weight loss medications. Skin care: Achieve your best skin with treatments for stubborn acne or just upgrading your skincare regimen. Sexual health: Access personalized treatment options for sexual health conditions, including Health Canada-authorized medications, through a licensed healthcare provider from the comfort of your home. Through the Hims & Hers app, you can get support from anywhere. M…
App details
What you can learn from Hims & Hers
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Hims & Hers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hims & Hers runs a dark set with one background colour (#445C7C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #642C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.