Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Hera: Baby Tracker & Growth's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#349C94 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Hera gives new parents what they need most: peace of mind. Track your baby's whole day — feeding, sleep, diapers, health and growth — in one warm, simple app. Logging takes seconds; Hera organizes the rest for you. YOUR DAY AT A GLANCE See all of the day's entries together on the home screen. "When did I last feed, how long did they sleep, when was the last change?" — the answer is always at hand. LOG FEEDING WITH EASE Breastfeeding (left/right timer), bottle (ml), solids and pumping. Start with one tap, stop with one tap. UNDERSTAND SLEEP Track night sleep and daytime naps separately, and see your baby's rhythm clearly over time. DIAPERS & HEALTH Mark pee, poop or mixed in a second. Keep fever, doctor visits, medication and vaccine schedule in one place. Tell your doctor exactly "what happened and when." FOLLOW GROWTH Log weight, height and head circumference, and view your baby'…
App details
What you can learn from Hera: Baby Tracker & Growth
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Hera: Baby Tracker & Growth's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hera: Baby Tracker & Growth runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #349C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.