Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of macro: count your calories's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14140C bg
#34342E
#F4C444 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
macro makes calorie counting feel effortless. No endless searching through confusing databases—just snap a photo, describe your meal, or scan a barcode, and let macro do the work for you. Try macro for free and experience a simpler way to stay on top of your nutrition. Whether you want a healthier body, to lose weight, build muscle, or practice intermittent fasting, macro gives you total control over your health with zero friction and complete privacy. Why macro is Different: - Snap & Log: Take a quick photo of your meal or nutrition label for maximum accuracy. You can also type a quick description of your food or scan barcodes. macro estimates your calories and macros in seconds. - Built-in Fasting & Water Tracker: No need for multiple apps. Track intermittent fasts, monitor your fasting stages, and log your daily water intake right alongside your meals. - Visual Progress & Photo …
App details
What you can learn from macro: count your calories
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are macro: count your calories's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: macro: count your calories runs a dark set with one background colour (#14140C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4C444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.