Sampled from 6 of AM:PM Short Video News App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7CA4D4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Stay informed in minutes with the AM:PM news app. 60-second news videos designed for people who want to know what matters without endless scrolling. AM:PM brings you important stories, current affairs, trending conversations and noteworthy developments from India and around the world in a fast, easy-to-watch format. From politics, business and finance to technology, AI, startups, cricket, sports, entertainment, culture and global affairs, discover the stories shaping the day, and the ones worth knowing even when everyone isn’t talking about them yet. 60-SECOND NEWS VIDEOS. MORE CONTEXT. News shouldn’t take hours to understand. AM:PM turns important stories into short, easy-to-follow news videos so you can quickly understand what happened, why it matters and what you need to know. Catch up on the news in minutes and get on with your day. WATCH A TAKE. THEN FLIP THE PERSPECTIVE. A s…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are AM:PM Short Video News App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AM:PM Short Video News App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7CA4D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.