Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of BrandAlley - Designer Sale's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECE4CC bg
#CFC8B3
#9C8464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Get access to 1000+ high-street, premium and luxury brands at exclusive prices, every day. Discover designer fashion, beauty and homeware — all in one place. From Reiss to Hugo Boss, KitchenAid to Gucci, BrandAlley brings you the fashion, beauty and homeware names you love at exclusively low prices. - Over 10 new flash sales every day — carefully curated by our team - 1000+ premium and luxury brands across fashion, beauty and home - Up to 80% off every single day - New arrivals added daily across every category The members-only site, where everyone's invited. Sign up free and never miss a sale. Why members love BrandAlley: - Daily-refreshed edits of premium and luxury brands - One-stop shop for fashion, beauty and homeware - Curated by experts — only the pieces worth your wardrobe - Save your favourites, get notified when sales drop - Secure checkout with Apple Pay, Google Pay and m…
App details
What you can learn from BrandAlley - Designer Sale
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are BrandAlley - Designer Sale's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BrandAlley - Designer Sale runs a light set where the background shifts from screenshot to screenshot (first shot #ECE4CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C8464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.