Sampled from 6 of NeatEat - Meal Planner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#A4C474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Tell NeatEat your store and your weekly food budget. Get a full week of simple meals and a costed shopping list that comes in under it — every time. No spreadsheets, no guesswork, no nasty surprise at the till. HOW IT WORKS (WITH NEATEAT PREMIUM) • Pick your supermarket and set a weekly budget • Get a full week of easy, everyday meals built around it • Check off a shopping list that's already priced to stay under your number WHY YOU'LL LOVE IT (ALL PREMIUM FEATURES) • Budget-first — every plan is costed against your real budget before you see it. • Genuinely easy — familiar, low-effort recipes with everyday ingredients. One-pan, sheet-pan, and air-fryer friendly. • Your store, your prices — major supermarkets across 15 countries, each in its own local currency. • Fridge scan — snap a photo of your fridge and get meal ideas from what you already have. • Allergy-safe — flag an allergy o…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are NeatEat - Meal Planner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NeatEat - Meal Planner runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A4C474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.