Sampled from 6 of SAASP Guide's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#143C4C accent
#111111 text
Reading the caption text from the screenshots in your browser…
SAASP Guide is an offline clinical decision-support reference for healthcare professionals, based on A Guide to Antibiotic Prescribing for Adults in South Africa, 2026 (South African Antibiotic Stewardship Programme, 2nd edition). MEDICAL DISCLAIMER SAASP Guide is intended for use by qualified healthcare professionals and is provided for information only. It does not diagnose any condition, does not prescribe treatment for any individual patient, and is not a substitute for the full guideline, specialist advice or the clinical judgement of a registered doctor. Always seek the advice of a qualified doctor or other healthcare professional in addition to using this app and before making any medical decision, including starting, changing or stopping an antibiotic. Never disregard or delay professional medical advice because of something you have read in this app. If you think you may have …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are SAASP Guide's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SAASP Guide runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #143C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.