Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Secret-Map's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C3C54 accent
#111111 text
Screenshots
Icon palette
About this app
Discover more of South Africa with Secret Map. Secret Map helps you find remarkable places to stay, hidden campsites, local experiences and things worth doing, then turns them into complete personalised adventures. Explore an interactive map packed with places across South Africa, including nearly 700 campsites, from remote mountain escapes and riverside camps to coastal hideaways and places you might never have discovered otherwise. But Secret Map is more than a directory. Choose somewhere you want to stay and Secret Map can help build the adventure around it, finding nearby hikes, viewpoints, restaurants, attractions, activities and hidden spots, then bringing everything together into a personalised itinerary. WITH SECRET MAP YOU CAN: • Explore places across South Africa on one interactive map • Discover hidden campsites and unusual places to stay • Find experiences, restaurants…
App details
What you can learn from Secret-Map
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Secret-Map's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Secret-Map runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C3C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.