Sampled from 5 of Mongabay Environmental News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C342C bg
#2E5049
#846C54 accent
#FFFFFF text
Mongabay is an independent, nonprofit media organization reporting on nature and planetary challenges with a global network of local journalists. Mongabay serves a diverse audience by providing free access to news and information in numerous languages and formats to address knowledge gaps and improve transparency. By revealing the evidence of ecosystem destruction and its consequences for people worldwide, Mongabay creates opportunities to hold those responsible accountable. You can use our mobile app to explore all that Mongabay.com has to offer from around the world in a clean and distraction-free design. Browsing the latest environmental news we with our new home feed. By creating an account, you can tailor the news to prioritize the topics and places you care most about. Our mobile app helps you stay informed about the latest conservation and environmental science news with fast, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Mongabay Environmental News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mongabay Environmental News runs a dark set with one background colour (#0C342C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #846C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.