Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Blue Light Card's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040464 bg
#272779
#2484DC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
We are Blue Light Card – the UK’s largest provider of online and in-store discounts for frontline services including the emergency services, NHS, Teachers, social care sector, armed forces and many more. We have recently welcomed early, primary and secondary school teachers into our community. Teachers provide essential services to society – often going above and beyond the call of duty, as we saw during the pandemic. We also welcome Retirees from the NHS, Police and Fire Service, alongside Veterans of the Armed Forces. We exist to show our appreciation for our community and their service and sacrifice. Giving them access to the discounts they deserve, and unique member-only experiences. We have the largest selection of discounts available in one place, from the daily coffee and weekly groceries through to exciting days out and the family holiday. In 2023 we helped our members s…
App details
What you can learn from Blue Light Card
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Blue Light Card's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Blue Light Card runs a dark set with one background colour (#040464) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2484DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.