Sampled from 6 of 毎日ビューアー's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047CC4 bg
#278ECC
#1C446C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
■毎日新聞と本社発行の定期刊行物をご覧いただけるアプリです。 ■毎日新聞の購読者は東京、大阪、西部(福岡)、中部、北海道の各本支社発行の毎日新聞朝刊、夕刊最終版紙面のほか、全国の地方版、号外や日曜版などをご覧いただけます。朝刊、夕刊については過去6日分のバックナンバーもございます。 ■毎日新聞東京版では、スクラップ、記事一覧、マイニュース、検索の機能をお使いいただけます。 ■データをあらかじめダウンロードすることで、通信がつながらない場所でもお読みいただけます。 ■サービスをご利用いただくには、毎日IDの登録が必要です。毎日IDの登録は無料です。 ■本アプリからは毎日新聞の購読申し込みや毎日IDの登録はできません。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are 毎日ビューアー's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 毎日ビューアー runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #047CC4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C446C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.