Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Natural Cycles: Fertility App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCE4FC bg
#DDC8DD
#B4745C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Natural Cycles is a contraception app and ovulation tracker, trusted by 6M+ women as a great start to your fertility journey. Get an NC° Band with our annual subscription, MHRA registered as a medical device, or compatible wearable to measure your basal temperature and track your biomarkers effortlessly. Trust in science to support you • Natural Cycles is 98% effective used as intended, and 93% with typical use. • Typical use shows the same effectiveness as the contraceptive pill. • Unlike period trackers, our algorithm uses personalised temperature data to detect ovulation. Naturally prevent pregnancy • NC° Birth Control is a non-hormonal contraception with no side effects. • Get daily fertility and ovulation updates from a personalised algorithm. • Our fertility tracker shows a calendar of not-fertile days to use protection during ovulation. Organic pregnancy planning • NC° Plan Pr…
App details
What you can learn from Natural Cycles: Fertility App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Natural Cycles: Fertility App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Natural Cycles: Fertility App runs a light set with one background colour (#FCE4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B4745C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.