Sampled from 6 of Olympics™: Live Sports & News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#CC646C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 16 words on average (longest 17).
Follow the Olympic journey with the Olympics™ app. Go behind the curtain with exclusive coverage of your favourite sports, athletes and events. Stay up-to-date with original series, breaking news, podcasts, and live streams of Olympic qualifying events. Your personal companion to the Olympic and Paralympic Games awaits. With the Olympics™ app, you can: • GET EXCLUSIVE ACCESS: discover in-depth insights into Olympic events, breaking news, and watch live sports. • WATCH OLYMPIC QUALIFIERS: don’t miss any action, see events live from the app! • CUSTOMISE YOUR EXPERIENCE: add all your favourite Olympic events, teams and athletes for insider access straight from the source. Whether you’re keeping up with the Qualifiers, interested in the stories behind events like the Torch Relay and ceremonies, or simply want to learn more about the Olympic Games – the Olympics app is the perfect comp…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Olympics™: Live Sports & News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Olympics™: Live Sports & News runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC646C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.