Sampled from 3 of Merseyrail's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#FCE404 accent
#111111 text
Welcome to the all-new Merseyrail app, your ultimate travel companion designed to transform your daily commute into a seamless and enjoyable experience. Key Features: Personalised Journey Times: Open the app, and there you have it – instant and personalised journey times. Say goodbye to endless scrolling and planning; our app does the work for you, so you can focus on what matters. Real-Time Status Updates: Stay informed on any incidents that might impact your journey. Our real-time status map provides up-to-the-minute information, ensuring you're always in the know. Apple Watch Companion: Have an Apple Watch? We've got you covered! Stay connected with your travel plans, receive updates, and access essential information without needing your phone on hand. Custom Alerts, Your Way: Tailor your app experience to your preferences. Set custom alerts for your regular routes and travel ti…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Merseyrail's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Merseyrail runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.