Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of my-benefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC3C9C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Easily access your employee benefits online with the my-benefits app. • Submit paperless claims for you and your dependents directly from your smartphone or tablet. • Set up direct deposit for faster reimbursement. • Track your benefits usage and spending account balances. • View coverage details and know when you’re next eligible for services. • Access your benefits card and save a digital copy to your virtual wallet. • Connect to the virtual medical services and wellness resources included in your plan. • Access Personal Benefits to add coverage where and when you need it, including unique travel insurance options, Critical Illness insurance, and more, all in the same app. Make the most of your employee benefits plan today. my-benefits is exclusive to individuals covered by group plans administered by Johnston Group Inc.
App details
What you can learn from my-benefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are my-benefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: my-benefits runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC3C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.