Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of YouTube Kids's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC0C14 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Inspire your kids to uncover their unique interests Help your kids explore video content they love and parents trust, in an app made just for kids. With easy navigation tools and a suite of features, you can help your kids spend time online uncovering new interests, unleashing their imagination, and building their confidence in their own unique world. Help your kids grow at their own pace Your kids are unique, so they should only see content they're ready to explore. Decide what videos will help them make the most of their time online, then personalize individual profiles using custom content filters as they grow. - Help your youngest kids learn their ABCs, nurture their curiosity, and more in the Preschool mode. - Expand your kids interests to songs, cartoons, or DIY crafts in Younger mode. - Give your older kids the freedom to search popular music and gaming videos in Older mode. - …
App details
What you can learn from YouTube Kids
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are YouTube Kids's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: YouTube Kids runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC0C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.