Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of TD Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2CBC04 bg
#26A503
#0C5C04 accent
#111111 text
Screenshots
Icon palette
About this app
Expect the best, plan for the worst. With TD Insurance, you can get coverage suited to your needs, customized to suit how you live, how you drive, and the people you love. This app combines your home and auto insurance in one place, so you always know where to go to view your coverage, file a claim, and access your documents. Plus you can enroll in TD MyAdvantage*, and earn a personalized premium on your auto insurance based on your driving habits. In the TD Insurance app, you can: • Submit, view & track claims • Manage your home & auto coverage • Add vehicles or drivers • View your proof of insurance • Pay your bills, and manage your payments With TD MyAdvantage, you can: • Track your driving score • Get data and tips on your driving habits IMPORTANT DISCLOSURES ABOUT THE TD INSURANCE APP By tapping ["Get"], you consent to the installation of the TD Insurance app provided by…
App details
What you can learn from TD Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are TD Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TD Insurance runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2CBC04) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C5C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.