Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of ekincare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#3C4C8C accent
#111111 text
Screenshots
Icon palette
About this app
Health Benefits, Simplified! *Enterprise app, Reach out to your HR if you want these benefits!* Trusted by Fortune 500 companies, ekincare is a patented integrated health benefits platform helping organizations save up to 25% healthcare costs and lowering their health insurance premiums. A holistic health benefits platform, ekincare integrates latest technologies with offline healthcare services. Download ekincare and track and manage health of your loved ones. Manage Health history: Store all your medical history at one place by uploading them to ekincare! We digitize them and you do not have to share it with your doctor every time you visit them. All your health transactions are converted into one score for you to track. Book a health check: Avail discounts up to 50% when booking a health check for yourself or your family member across partner circle of 500+ NABL / NABH / CAP / …
App details
What you can learn from ekincare
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ekincare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ekincare runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C4C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.