Sampled from 5 of Meu Einstein's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04447C bg
#275E8E
#3CD4CC accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 8.2 words on average (longest 10).
O aplicativo Meu Einstein oferece a você o gerenciamento de sua saúde na palma da sua mão. Acompanhe seus registros de saúde e acesse serviços personalizados para você de forma fácil e segura. Confira o prazo de liberação dos seus exames, tenha acesso rápido aos resultados, faça comparativos entre eles, importe exames externos e compartilhe com o seu médico, tudo em um só lugar. Além disso, o aplicativo oferece um serviço de Pronto Atendimento virtual, no qual você passa por uma triagem e recebe orientações médicas a qualquer hora do dia e de qualquer lugar do mundo para casos ou sintomas não urgentes, como: resfriado, dores de garganta, infecções urinárias, dores musculares, sinusites, dores de ouvido, entre outros. Pacientes internados ainda conseguem escolher suas refeições preferidas dentro das opções do cardápio digital, que segue as orientações dietéticas da equipe nutricional.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Meu Einstein's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Meu Einstein runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04447C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3CD4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.