Screenshot style breakdown
Sampled from 5 of Five Below's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#248CF4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Shop Five Below: The Trendiest Deals Under $5! Discover the coolest deals on everything from trendy toys to must-have tech, beauty favs, party supplies and beyond! New to Five Below? Get ready for the ultimate shopping experience where nearly everything is $1-$5, plus incredible items over $5 that’ll surprise you! From fun gadgets to exclusive collectibles, Five Below delivers the latest trends for an unbeatable price, making us the go-to brand for shopping on a budget! Why Download the Five Below App? • Effortless Shopping Experience Browse the hottest trends with ease! Our user-friendly app makes finding your next favorite item a breeze. With lightning-fast search and filter options, you’ll find exactly what you're looking for – plus, access over thousands of stores near you to shop in person. • Shop Smarter, Not Harder Your shopping journey just got smoother! Enjoy an even bette…
App details
What you can learn from Five Below
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Five Below's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Five Below runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #248CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.